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"The quest for information drives the web" The Web Doctor.
Home sellers and buyers are looking for information to help them in the
process of buying and selling and financing a home. Provide quality information and fill them in on how our industry works.
You will set yourself apart.
Why is the text on your website so important?
It’s often said that the site with the best content wins. By providing quality content, you show potential
clients that you are an expert that can be trusted.
Your content also differentiates you from your competitors. It allows you to show why you are more
professional, more knowledgeable, and ultimately why you are a better choice.
The content you put on your website becomes your silent sales person. Your content is your one big chance to convince
your visitor that you are the best choice to meet their needs.
In summary, good content is relationship building!
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| Make your website interactive
but realize, opt-in reports tend not to work well on shallow sites, no matter
how attractive the site and the bait! People are reluctant to
give up their anonymity. They will simply leave for the next
site.
Newsletters are a great way of providing
service to repeat and prospective customers. These newsletters
can be sent automatically on a monthly basis, or they can
be an opt-in opportunity.
Give existing clients a member password
and allow them to log into information hidden to the general
public. Send out a special offer to your farm area with a
code to punch into your website to find out the full details.
Provide information on your community -
the town and area you live in. Also local info on your farm
area, articles on housing or interest rate trends or the latest
issues dealt with by the tax payers associations is valuable.
A community message board for the people to advertise garage sales, child minding, lawn care services etc.
in your local farm area. Make sure your
information stays current and fresh. It gives people reasons
to come back again and again.
A good percentage of the traffic will arrive at your site
through your listings. Make sure there is
plenty of info here on your listings, particularly extra photographs!
You know the saying, “a picture is worth a thousand
words!” Showcasing your listings is a wonderful way
to demonstrate your quality of work and endear yourself to
your sellers and prospective buyers as well!
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| Prospective clients come to your
site to find out about you and your team. They want to know
what kind of agent/s and person/people you are. They want to
know how you service your clients.
Having wandered through your site, they will feel they have
a good sense of how you do your business.
Try to avoid saying too much about your sales awards! Instead
provide really useful information and to build your credibility,
include items like days on the market, asking to selling price
ratios compared with mls averages for your listings, and the
percentage of your business which is repeat.
For those visitors who opt in- drip technique set messages set up to go out automatically are a good idea -
more informative real estate info! Just make sure you have permission to do this.
What about the ‘look' of the website?
It turns out, that for a professional service; people prefer
a clean uncluttered look, with not too much
"stuff" happening at the same time. "Gimmicky"
detracts from the credibility of the site, and “simple”
translates to professional in the minds of the public.
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Your prospective clients expect you
to have one!
Your competitors are online!
People are looking for information. Be the one to
supply what they're looking for.
Your clients expect online support!
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And from
our experience, still the best reasons for a great website are:
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to showcase your listings - going the extra mile
for your sellers. |
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to encourage prospective buyers to pick up the
phone and call you. |
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to enhance your effectiveness in your farming
area. |
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be the one/s invited to the listing presentation.
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and, be the agent/s with the competitive edge
at the listing presentation. |
...and, that's what's in it for you!
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